Armadillo Brand Management

Trademark search and registration

Did you know that if you are not protected by brand and product registration, someone else can use your brand or your products and make money for themselves? Don't hesitate to invest in your future and protect your business.

Many businesses underestimate the importance of having their trade mark protected and do not realise that if they are not registered, someone else could steal their ideas and make money for themselves. Trade marks, as well as being transferable property rights which can add value to a balance sheet, also enable their owners to prevent competitors from using the same or similar trade marks.

Armadillo's in-house trade mark professionals can help you with every step of the process. Our team is able to assist you with the application in the UK, Europe and Worldwide.

A European trade mark is a cost effective way of securing protection in all 28 European Union countries with a single application.

The Madrid Protocol is a system designed to simplify trade marks protection internationally. Providing trade mark owner resides in a member country, they can protect their trade mark in several member countries at once by filing an application directly with their own national or regional trade mark office. Registrations through this system costs significantly less than individual national registrations and currently there are 85 jurisdictional members of the protocol.

To ensure that no one else makes money from your hard work or creative ideas, it is important to register your mark in as many countries as possible. If you don't, someone else can legally use your mark in a country that it is not registered in.

UK trade marks

UK trade mark registration provides exclusive rights to use of the mark in the UK in respect of the products it is registered for. Registering a trade mark in the UK will help prevent others from not only using the same trade mark but also from using any confusingly similar marks. Only a trade mark registration will provide this legal right. You can file a UK trade mark application from £159.

UK fees, include preparing specification of goods/services, filing, checking and forwarding the filing details.

  • Service
    Armadillo Fee Government Fee
  • Words and/or logos
    £159 £170
  • Extra class (3 max)
    £59 £50
  • Additional class
    £29 £50

European trade marks

Many businesses underestimate the importance of having their trade mark protected worldwide. If the mark is only registered in the UK, someone else in Europe could still legally use it, taking a huge chunk of the business profits away.

A community trade mark is a cost effective way of securing protection in all 28 European Union countries with a single application.

EU (Community Trademarks) Registration Fees


  • Service
    Armadillo Fee Government Fee
  • Words and/or logos
    £279 £850
  • Extra class (3 max)
    £95 £50
  • Additional class
    £95 £150

Wordwide trade marks

To ensure that no one else makes money from your hard work or creative ideas, it is important to register your mark in as many countries as possible. If you don't, someone else can legally use your mark in a country that it is not registered in.

International Registration Fees (Madrid Protocol)


  • Service
    Armadillo Fee Government Fee
  • Words and/or logos
    £279 *
  • Extra class (3 max)
    £95 *
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The benefits of trade mark registration

Registration can be obtained up to 5 years before the brand is to be used as long as there is genuine "intention to use" the trade mark. Having your brand officially listed as a registered trade mark can offer the following benefits:

  • Helps to build recognition for your company and brand in the market place (Potentially, your trade mark could become very valuable)
  • Gives the ability to take to court, people infringing your trade mark
  • Gives your brand official recognition
  • Gives you the right to use the ® symbol with your trade mark, showing its registration and protection
  • Gives you peace of mind as your trade mark has been registered and is legally protected
  • Means it will appear in search results as a registered trade mark in countries that the mark is registered in, deterring others from using your brand
  • Deter infringing activities from competitors
  • Acts as proof of ownership and entitlement to the trade mark
  • Unlike patents and designs, trade marks remain registered as long as the renewal fees are paid every 10 years
  • Registered brands can add value, be transferred, or the rights to use the mark can be licensed for financial gain
  • Registration grants a statutory monopoly on the mark
Armadillo Brand Management

Important Information

  1. Armadillo have over 40 years of experience in helping clients meet and stay ahead of the continually changing world of compliance mandates. We have helped clients across industries simplify and automate their compliance process to create solutions that meet extreme needs for scalability and flexibility.
  2. Armadillo is committed to creating business growth whilst ensuring that impact on the environment is minimised and that all activities are conducted safely by well-trained and qualified employees. Read our Corporate Responsibilities here.
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  4. We value your feedback if you have any comments about our service please let us know by emailing us at enquiries@armadillo.co.uk.

Contact Us

  • Head Office
  • Invision House
  • Wilbury Way
  • Hitchin
  • Hertfordshire
  • SG4 0TW
  • United Kingdom
  • London Office
  • 33 Queen Street
  • London
  • EC4R 1AP
  • United Kingdom

  • * by appointment only